Recommended for website headers, letterheads, proposals, and professional presentations.
1. Logo concept
Document precision, governance discipline, and confidentiality in one mark
The logo combines a structured corporate icon with a restrained wordmark. The shape reads as a document frame with an internal compliance check, while the overall silhouette retains a subtle shield character without appearing governmental.
Ideal for favicon use, profile icons, stamps on internal documents, and compact applications.
Use as a subtle visual stamp on dark backgrounds, decks, or section dividers.
Keep the logo on white, warm white, or deep navy backgrounds. Avoid crests, seals, flags, and anything that could imply government affiliation or official endorsement.
2. Colour palette
Stable corporate neutrals with restrained premium accents
The palette is designed to feel trustworthy and polished, with navy as the anchor, charcoal for working text, and teal or muted gold for emphasis.
3. Font pairing
Readable body text paired with an established heading voice
The pairing balances premium credibility with mobile readability, making it suitable for websites, proposals, and ongoing corporate communication.
Governance support with clarity and discretion
Primary: `Iowan Old Style` with classic serif fallbacks for a measured, established tone.
Professional, readable, and calm on smaller screens
Primary: `Aptos`, falling back to `Segoe UI`, `Helvetica Neue`, and `Arial` for strong cross-device readability.
4. Button style
Premium, restrained action styling
Buttons should feel helpful and confident rather than aggressive. Motion stays subtle, and accents remain refined.
5. Icon style
Minimal line icons with corporate geometry
Icons should use clean outlines, calm proportions, and familiar compliance motifs such as documents, checklists, folders, and governance paths.
6. Photography direction
Commercially credible, discreet, and grounded in real work
- Boardroom tables, document folders, pens, and laptops in calm office settings
- Colombo skyline or business district imagery used sparingly and elegantly
- Hands reviewing papers or meeting notes rather than exaggerated team posing
- Neutral tones, natural light, glass, timber, navy, and charcoal environments
7. Graphic illustration style
Diagram-led and minimal, not decorative or cartoonish
- Abstract document layers, boardroom table forms, and compliance path diagrams
- Navy-to-teal gradients with restrained gold line accents
- Subtle frames, grids, and structured spacing
- No mascots, cartoons, or informal startup-style drawings
8. Brand voice
Helpful, accurate, and never exaggerated
The tone should reduce uncertainty, demonstrate care, and avoid overclaiming. This is a calm professional advisory voice, not a sales-led one.
Homepage style
"Reliable company secretarial and corporate compliance support for businesses in Sri Lanka."
Service description style
"We assist companies with annual return preparation, record review, and filing coordination where authorised."
Confidentiality style
"Sensitive ownership and governance matters are handled with professional care and discreet communication."
Overstated claims
"Guaranteed approval", "instant registration", "official partner", and other exaggerated or affiliation-implying phrases should not be used.